Overview
Description
Edouard Heuer opened his Saint‑Imier workshop in 1860, patented the oscillating pinion (1887) and produced the Mikrograph stopwatch accurate to 1/100 s (1916). Motorsport links spawned the Carrera (1963) and square Monaco (1969, first automatic chronograph). Now under LVMH, TAG Heuer blends heritage with in‑house Heuer 02 calibres, tourbillon chronos and Android‑powered Connected smartwatches.
Heritage
History & Heritage
Signature work
Signature contributions
Collections
Iconic models
Craft
Technical & craftsmanship details
Movements
Complications
Build & finishing
Positioning
Market position & pricing
Design system
Design language & materials
Perspective