Overview
Description
Louis‑Ulysse Chopard began crafting precision pocket watches in 1860; the Scheufele family took stewardship in 1963 and built twin pillars: L.U.C manufacture calibres and high‑jewellery lines. Today Chopard uses 100 % ethical gold, fields the Mille Miglia racing chronographs and Alpine Eagle sport‑lux line, marrying sustainability with Geneva Seal finishing.
Heritage
History & Heritage
Signature work
Signature contributions
Collections
Iconic models
Craft
Technical & craftsmanship details
Movements
Complications
Build & finishing
Positioning
Market position & pricing
Design system
Design language & materials
Perspective