Explore the World of Watches
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Swiss Watch Brand Rankings: 2015–2024 Performance
Over the past decade, the Swiss watch industry has undergone significant shifts, some expected and others surprising. Using insights from Morgan Stanley and LuxeConsult, this post examines which brands have gained ground, which have remained dominant, and how evolving consumer preferences are transforming the market.

Timekeepers United: Horology Events and Their Rich Histories
From Basel to Dubai, horology gatherings offer more than glamour and limited editions. They’re the pulse of the watchmaking world.

Green Watches: The Rise of Sustainable Horology
For decades, luxury watches focused on precious metals, exotic leathers, and traditional craftsmanship. But in 2025, the push to “go green” is no longer just marketing talk. It’s becoming part of the specifications.
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